How to overcome the web content hurdle

When it comes to designing a website, there are lots of things to consider. The style and layout are generally given top priority, with content often coming as an afterthought. Experts argue that this shouldn’t be the case, however.

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Content first

In order to overcome the web content hurdle, it makes sense to put content high on your agenda when designing or re-designing a website.

According to Circle S Studio, designing a website before determining a company’s essential content is a misstep that can negatively impact strategy and waste a lot of time and money.

Even in a website re-design that may involve moving content across from one site to another, it pays to get an understanding of how much content you’ll have, and how it will be formatted, so that you can save yourself any potential extra work further down the line.

Making life easy

The problem with adding your content at the last minute, or filling a prototype wireframe with lorem ipsum or dummy text, is that you can’t get an accurate picture of how your layouts and structures will look. By getting your content across early, a professional London web design company, such as Redsnapper, can make an accurate and realistic design of your pages and layouts.

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Leave content inclusion until the last minute, however, and your developer might need to make some tweaks that could end up costing you extra time and money, and may even compromise the desired look and feel of your site.

Using web development services by Redsnapper, you can ensure that your site is designed and built with content in mind. This can help with the visual design aspects of your site. Your layout and styling options could be compromised or restricted with late content, and the length limitations set in place may not fit well with the content you want to include.

When should you include your content?

Web developers argue that the earlier you can get your content to them the better, and the more hurdles you can overcome from the start. You can even start the ball rolling from the user research phase, as getting to grips with the tone and messaging of your content lets you adapt your research accordingly, to understand customer motivations in relation to your content and messaging.