Today’s marketplace is increasingly competitive. Advertising your products, services or brand is tricky and it is easy to get discouraged. However, in the world of advertising, quantity is not the same as quality. So rather than send out endless reams of ads, consider whether you might be better with HTML 5 banner ads.
What are HTML5 banner ads?
You may be familiar with HTML as the language for coding web pages. HTML 5 ads are like mini websites, with similar features. Basic HTML is fairly straightforward to learn, but HTML5 banners tend to use additional features to make them more eye-catching and engaging. To get good HTML5 banners, you should probably use professional designers.
HTML5 Banners or GIF Banners?
When viewing these types of banner ads, you may not see much difference and think that it won’t matter which one you use. However, there are differences that make HTML5 banners a better option.
In GIF banners, you must redefine all pixels one by one in each animation frame, even those that are not changing. This means that the GIF file is large. When using HTML, you only define the element being changed, making HTML files smaller and faster to load.
Good Engagement
HTML5 banners make use of many elements such as visuals, videos, animations, and audio. You can also add interactive elements like buttons that make them even more appealing. This allows them to outperform static ads. This can be measured across different advertising metrics such as impressions, conversions, and click-through rates.
Accurate Targeting
HTML ads can be triggered by information such as user behaviour, previous browsing history, and demographic. This means that rather than just throwing your ads into an uninterested void, they can be targeted at a demographic that is more likely to respond.
Different Devices
HTML ads adapt to different screen sizes, meaning that an ad that looks good on a desktop screen will also look good on a tablet or mobile phone. This adaptability is vital with so many people using smart devices for their internet use.
