If anyone has read ‘The Intel Trinity’ will know by heart the story of the eight traitors and how that event led to the gestation of the company that dominated the semiconductor company for the next five decades. In that story, as in many others, there is a good (Bob Noyce), ugly (Gordon Moore) and bad (Andy Grove), and the funny thing is that only one of them, “ugly”, I could see really future. And that future was in microprocessors.
That was in the early 70. After several years growing thanks to them, the memories business was no longer profitable, so Grove decided to go for a segment to which almost no one paid attention. Microprocessors, he said, could be the future. He was right, of course, and that led Intel to lead a market that would escape 20 years later. Otellini was at a crossroads similar ways, but confided. Mobile devices were not competitive, he thought. That decision has cost a lot to this company. Among other things, has just announced the dismissal of 12,000 employees over the next 12 months. Continue Reading