For thousands of years, the golden ratio has been enchanting designers, architects and artists. That is, at roughly 1.618 to 1, this mathematical principle creates a sense of proportion with equal division into parts so that it looks conventionally attractive to the human eye.
What Is the Golden Ratio?
The golden ratio is a number that crops up frequently throughout nature — not to mention aesthetics. When translated to design, the end result has a balance and harmony that just feels good — your audience may not ever be able to tell you exactly why!
Our brains are built to see patterns and ratios. This is something the golden ratio harnesses to make compositions that seem balanced without being boring. It helps lead the eye through a design in an intuitive way, making information easier to digest and thus more memorable.
Practical Applications
The golden ratio is a designer’s best friend. These proportions can be further employed for logo dimensions, page layouts or image cropping and spacing around typography. Using golden ratio principles even makes your social media graphics, and website layouts more engaging. For Graphic Design Agency Birmingham, contact //birmingham.nettl.com/creative-agency-birmingham
Famous Examples
For example the proportions used in The Parthenon, Vitruvian Man by Leonardo da Vinci, and even the Apple logo all leverage golden ratio. The universal beauty of mathematical harmony is palpable in the evergreen designs.
Using It in Your Brand
You do not have to make complex calculations for the golden ratio. Small things like control of layout proportions, size relationships between images and text or space around elements can lift your designs from ordinary to extraordinary.
