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The future of the book is to read on mobile?

Read on mobile

One enters the meter and do not see too many people with books in hand .Instead abound e – book readers and smartphones all in Travellers play, communicate or, of course, read.

The question is therefore obvious? Has become mobile in the substitute’s book life when reading many raised the mobile revolution as a revolution also the publishing segment, but the fact is that today no signs that the phenomenon occurred.

Even new editors defend the role

In addition, we referred to this area “do you think the new e – book publishers, DRM and the future of reading,” an article in which our colleague Sergio Parra came in contact with responsible publishers greenfield.

Read on mobile
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Was there such a hypothetical revolution in our reading habits? For these experts or the electronic book or mobile they had managed to unseat the paper. Enrique Redel, of Impedimenta, stressed that “the reader, globally, is returning to the role after a certain glamor model change that was nothing more than a sort of self -fulfilling prophecy that has been proven false.”

His colleague Alvaro Llorca KO Books, agreed that statement, and indeed emphasized that relying solely on digital books that your business would be “unsustainable”. For this editor it was clear that “the role remains essential”.

Redel even belied the role you trends such as subscription services like Kindle Unlimited -lee all you want to pay a fee monthly would have had negative impact on this theoretical revolution, and even qualified to those platforms as “inefficient”.

Amazon continues to drive that business

This theoretical turn of the publishing business more than anyone would defended by Amazon, which as you know precisely began his business selling books over the Internet. Although the evolution of Amazon has been impressive part of your business it is still based on selling their e-book readers Kindle and Kindle Fire tablets, which in turn serve as perfect for the distribution of books in electronic format media.

This firm does not provide data on the number of units sold of its e-book readers but Morgan Stanley units said that Amazon has entered 3,570 million in 2012through its e-book readers and tablets Kindle.

That figure would be according to their estimates of 4.500 billion in 2013 and 5,000 million in 2014, according to consulting the Kindle ecosystem was in 2013 responsible for 11% of revenue from e-commerce giant, but what is interesting is that the same time was also responsible for 23% of operating profit: Kindle may not work as Amazon would, but that leg support business offers a remarkable economic return.

A study published in Forbes Trefis in April 2014 showed the estimates of the consulting firm, which estimated that the sale of Kindles peaked in 2011, when 13.44 million units were sold. It got worse from there , with sales estimated at 9.68 million units in 2012 and a similar number in 2013. In late 2013, indicated in that study, would be about 43.7 million Kindle throughout the world .

Support from Amazon to eBooks and its hardware division has again demonstrated with the launch of Kindle Oasis and basic Kindle renewed, reinforcing a catalog in which the firm founded by Jeff Bezos not want to leave without their Kindle anyone.

That does not mean that sales of e-books will necessarily good (or bad, as we are) in The Wall Street Journal reported last year how resolutions Amazon with three giant publishers -Hachette, HarperCollins and Simon & Schuster had not benefited the business. The prices of electronic books had gone up -those three entities were able to decide what those prices- would, and that had a direct impact on e -book sales and revenues.

Slowing readers of e-books, but not in e-books

E-book readers seem therefore have passed through its best to meet now a stage where the slowdown in sales is clear. Studies like Statista revealed as units sold per year have suffered a significant decline since 2011, but also make clear that the interest in these devices remains.

You may also like to read another article on TheKindle3Books: Kindle Oasis, a small and expensive breath of fresh air

That does not mean that the business of electronic books is destined to disappear: in Statista also analyzed the revenue growth from sales of e-books in the US from 2008 to 2018 and the conclusion was overwhelming: the growth is sustained and steady and we have passed from the 2.310 billion in revenue in 2011 to 6,740 million achieved in 2015.

The analysis by The New York Times we did we echo in September 2015 was offset by an analysis of Fortune in which it pointed to an interesting factor: the “indie” industry self – publishing was growing dramatically, and many of these authors have electronic editions as a reference when posting. As they said in that analysis, “it is not that the market is growing or shrinking largely within the market but some are gaining and others are losing.”

The books are still there, but the impact of mobile seems inevitable

In September last year we talked about how e – book sales had fallen 10% in the United States. That news surely made the most conservative publishers rubbing their hands: the paper still had meaning.

These data, as in many other cases, also could be seen from other perspectives. In our country the report published by the Federation of Publishers Guilds of Spain during 2014 indicated that 3.5% more e – books than in 2013, and turnover rose 37.1% were published. EBook health is getting better in our country … or it was when the data were published.

Stephen Page, CEO of publisher Faber & Faber, commented recently how for him the future is mobile: “We have to put the mobile in the center of our thoughts”, stated at a conference on the publishing industry a few months ago. For this professional trends such as electronic book readers or subscriptions actually they have not met expectations, but the important thing “is not to survive, but discuss our evolution”.

Here came the debate on how to convince the younger generation that they read more books, something that the mobile can actually have a huge impact. And yet the reality was there, “our digital journey has to focus on new opportunities, no substitutions … It’s not to replace the traditional book, but a new opportunity need to continue exploring Instead of that fixation.. new book formats, invest in that world of “no book” that amplifies and improves readability.”

That may be the answer. Maybe the future is not in the mobile as such. Perhaps the mobile is only part of that future in which the paper will remain important and in which those experiences and complementary formats help you all enjoy more and better pleasure of a good book, whether or not digital.

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